De Verdwaalde Jongens
Website design, video production and digital strategy for a Dutch adventure travel agency.
“The content gave a whole new dimension to our business. We’re far more professional than before.”
Jos, founder of De Verdwaalde Jongens, shares his experience working with Nomia. We brought deep adventure travel expertise to build an immersive website, a full CMS, a booking system, and a content strategy that has been driving reservations since day one.
De Verdwaalde Jongens “The Lost Boys” organizes exclusive expeditions to the most remote corners of Kyrgyzstan.
Their ambition: translate their raw and authentic vision of travel into an inspiring digital presence, capable of attracting explorers in search of meaning and adventure.
Our mission: translate this promise of exploration into a complete brand universe, website, visual identity, photo and video content.
Custom web design and field content built around the world of De Verdwaalde Jongens
Web & Design
We designed an immersive web experience inspired by off-road travel maps. The site lets images and stories lead, with clean design and smooth transitions that give space to the raw beauty of Kyrgyzstan.
Content creation
We joined the team on location to shoot films and photographs of rare intensity — content that captures their DNA. All visual material was designed from the start to work across their website and social media campaigns.
Our key figures
In just two months after the launch video was released on Instagram, the results exceeded all expectations:
+88.400 €Turnover generated in 2 months.
10.7x ROI€8,265 invested for €88,400 generated.
67€Average acquisition cost of the campaign.
4.10%Click-through rate on impressions.
50%Expeditions already booked for 2026 in August 2025.
7,500Visitors per month to the site.
Kyrgyzstan: remote, rugged and unknown to most. De Verdwaalde Jongens needed imagery that could do it justice.
Two brand films to show the world the raw beauty of Kyrgyzstan.
A digital experience designed to enhance images, present expeditions and transform visitors into travelers.
Customized CMS
Design & user experience
Webflow
Animation & micro-interactions
Automation
Performance & results
Over time, we became more than a supplier — a genuine extension of their team. Today we support De Verdwaalde Jongens on digital strategy, content production and ongoing site development, so their world keeps inspiring travelers everywhere.
Your questions, answered
Of course. Each service operates independently. Many of our clients start with the website or the content, then add other services when they see the results. Learn more in our article "Digital strategy for travel agencies"
We send our videographers directly to your destinations. We handle all production logistics. Travel and accommodation costs are at your expense (or your clients'). Post-production is managed by our studio in Paris. Learn more on our content creation page.
Mostly yes. Travel agencies, tour operators, DMCs, expedition organizers, tourism boards. This specialization is what makes us more effective and more relevant than a generalist agency. Learn more in our article "How to choose a web agency specialized in tourism"
Website: 4 to 10 weeks depending on the package. Field content production: planned according to your expedition dates. Communication strategy: operational within 2 to 3 weeks. Full offer: 8 to 12 weeks for initial launch.
Yes. Your sites are built on Webflow, a CMS you manage independently. Your content belongs to you. Nothing is locked in — you remain the owner and 100% free. See our website creation page.
Yes. We work with clients in France, the Netherlands, the United States, and beyond. Our field productions have taken us to 12 countries. We work in French and English.
Build a website that actually converts. Showcase their expeditions with immersive content. Structure a simple booking funnel. Generate more inquiries and sales. Learn more in our article "Digital strategy for travel agencies"
A complete package: website redesign, on-location photo and video production, CMS and booking system setup, and a distribution strategy (social media and acquisition). The goal was not just to build a site, but to create a full acquisition system.
Key result: x10.7 ROI in 2 months. Approximately €88,400 in bookings generated through a campaign combining content and distribution.
Because everything was designed as a whole: a website built to convert (not just look good), authentic content that inspires travel, and a strategy to reach the right people. It's the combination of all three that drives results.
Yes, a massive one. In tourism, emotion is the primary trigger. Real photos and videos dramatically increase engagement and conversion rates. Learn more in our article "Why travel agencies that invest in video sell more"
Yes, a booking system was integrated to simplify the path to action and reduce friction for the user.
Yes, especially for agencies positioned around strong experiences (adventure, immersion, premium), that want to stand out, and that already have a solid offering but a website that doesn't convert. Learn more in our article "Why small travel agencies have an edge"
Every project is custom depending on the level of design, content production (photo/video), and marketing strategy involved. The goal is not to build a site, but to make a profitable investment. Learn more in our article "How much does a travel agency website cost"
In this specific case, the first results came within weeks of launch, with a strong impact from the very first campaigns.