Nomadic Road: The Call of Distant Roads

Website creation, visual production and strategic support for a motorized adventure agency.

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Canada
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2022 - Today
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40+ Movies
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100+ reels
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Accompaniment
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canada
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2022 - Today
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40+ Movies
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100+ Reals
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Accompaniment
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/CONTEXT

Nomadic Road organizes expeditions in all-terrain vehicles through the most remote landscapes in the world.

Their ambition: allow their travelers to experience a rare adventure, in a small group, away from the beaten track.

Our mission: translate this promise of exploration into a complete brand universe, website, visual identity, photo and video content.

/APPROACH

From image to design.

Web & Design

We designed an immersive web experience, inspired by the road map. The site highlights the beauty of the world through simple design and smooth transitions, giving way to images and stories.

Content creation

We accompanied the team in the field to produce films and photographs of rare intensity; content that embodies their DNA. This visual material, designed from the start for digital technology, feeds both their site and their social media campaigns.

/NUMBERS

Our key figures

Since the launch of the new identity and the website, Nomadic Road has experienced a strong growth in its visibility and attractiveness thanks to impacting visual content and a tailor-made web experience, Nomadic went from 3 expeditions in 2021 to 10 in 2025:

40+ Movies
Products in 3 years

11+
Destinations covered

>360
Booking via the site for an average product at €10,000

4 years
Mutual trust, to manage the site, the booking and create the content seen thousands of times on the networks.

+7
At the launch of the project, Nomadic proposed 3 expeditions in 2021. In 2025, thanks to the growing number of customers on the website, 10 expeditions were able to be organized.

€10,000
Average price for 1 customer

/PICTURES

Kyrgyzstan, a wild and unknown land. To reveal it, De Verdwaalde Jongens needed images tailored to his needs.

Photo expedition Nomadic Road paysage aventure
Photo expedition Nomadic Road vehicule tout-terrain
Photo expedition Nomadic Road camp bivouac nature
Photo expedition Nomadic Road depart aventure
Photo expedition Nomadic Road paysage montagne
Photo expedition Nomadic Road route desertique
Photo expedition Nomadic Road coucher de soleil
Photo expedition Nomadic Road voyageurs terrain
Photo expedition Nomadic Road exploration nature sauvage
Photo expedition Nomadic Road piste aventure
Photo expedition Nomadic Road campement desert
Photo expedition Nomadic Road paysage steppe
Photo expedition Nomadic Road convoi vehicules
/MOVIE

Over 40 movies produced to date. Destination promotion, traveller portraits and expedition reports.

Expedition Nomadic Road Trans-Gobi traversee du desert en 4x4
2mn29s
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Brand movie
Expedition Nomadic Road desert du Kalahari Afrique
1mn58s
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Brand movie
Expedition Nomadic Road Cold Winter aventure hivernale
2mn43s
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Brand movie
Expedition Nomadic Road a Madagascar paysage tropical
2mn23s
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Brand movie
Expedition Nomadic Road desert de Gobi Mongolie
2mn57s
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Brand movie
Expedition Nomadic Road lac Baikal Russie hiver
2mn26s
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Promo movie
/WEB

A digital experience designed to enhance images, present expeditions and transform visitors into travelers.

Customized CMS

A fully customized CMS, designed as a real database. It allows our customer to easily manage shipments, bookings, testimonials, photo/video galleries, and even the vehicles available for each session.

Design & user experience

Each page was designed as an immersive showcase: great visuals, elegant typography, clear hierarchy. The design highlights the beauty of the content while facilitating conversion through smooth and intuitive navigation.

Webflow

We developed the site on Webflow, in order to offer a flexible and efficient interface. The customer can update its content independently, while taking advantage of a structure optimized for referencing and loading speed.

Animation & micro-interactions

Soft transitions, subtle hover effects, scroll staging: every detail has been designed to give life to the site and support the emotion of the images.

Automation

The site integrates several automations: synchronization of forms with the travel management tool, automatic confirmation emails, and follow-up of requests. Objective: to reduce manual work so that the customer can focus on what they do best — creating shipments.

Performance & results

Since launch, the site has attracted over 10,000 visitors per month and generates a constant flow of new requests. By combining bespoke design and powerful content, we've created an experience that inspires confidence and encourages bookings.
/COLLABORATION

Over the months, we have become more than service providers: a real extension of their team. Today, we support them on digital strategy, content production and site development, so that their universe continues to inspire travelers from all over the world.

/FAQ

Questions fréquentes

I only need one service. Is it possible?

Bien sûr. Chaque service fonctionne indépendamment. Beaucoup de nos clients commencent par le site web ou le contenu, puis ajoutent les autres services quand ils voient les résultats. Pour en savoir plus, consultez notre article "Stratégie digitale pour agence de voyage"

Comment fonctionne la production de contenu terrain ?

Nous déployons un ou plusieurs vidéastes directement sur vos destinations. Nous gérons toute la logistique de production. Les frais de transport et d'hébergement restent à votre charge (ou celle de vos clients). La post-production est gérée par notre studio à Paris. Pour plus d'infos, consultez notre article "La création de contenu promotionnelle pour agence de voyage."

Vous travaillez uniquement avec des agences de voyage ?

Principalement oui. Agences de voyage, tour-opérateurs, DMC, organisateurs d'expédition, offices de tourisme. Cette spécialisation est ce qui nous permet d'être plus efficaces et plus pertinents qu'une agence généraliste. Pour plus d'infos, consultez notre article "Comment choisir une agence web spécialisée dans le tourisme"

Quels sont vos délais ?

Site web : 4 à 10 semaines selon la formule. Production contenu terrain : à planifier selon vos dates d'expédition. Stratégie de communication : opérationnelle sous 2 à 3 semaines. Offre complète : 8 à 12 semaines pour le lancement initial.

Est-ce que je garde la main sur mon site et mes contenus ?

Oui. Vos sites sont construits sur Webflow, un CMS que vous gérez en autonomie. Vos contenus vous appartiennent. Rien n'est verrouillé chez nous — vous restez propriétaire et libre à 100%.

Vous travaillez à l'international ?

Oui. Nous travaillons avec des clients en France, aux Pays-Bas, au États-unis, et au-delà. Nos productions terrain nous ont emmenés dans 12 pays. On travaille en français et en anglais.