Nomadic Road: The Call of Distant Roads

Website design, video production and long-term partnership for a global off-road expedition agency.

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Canada
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2022 - Today
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40+ Movies
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100+ reels
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Ongoing retainer
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canada
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2022 - Today
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40+ Movies
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100+ reels
|
Ongoing retainer
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/CONTEXT

Nomadic Road organizes expeditions in all-terrain vehicles through the most remote landscapes in the world.

Their ambition: allow their travelers to experience a rare adventure, in a small group, away from the beaten track.

Our mission: translate this promise of exploration into a complete brand universe, website, visual identity, photo and video content.

/APPROACH

From image to design.

Web & Design

We designed an immersive web experience inspired by the routes Nomadic Road travels. The site gives full space to imagery and stories, with minimal design and fluid transitions that let the destinations speak for themselves.

Content creation

We joined the Nomadic Road team on location across multiple continents to produce films and photography of rare intensity — content that captures the raw spirit of their expeditions and fuels both their website and social campaigns.

/NUMBERS

Our key figures

Since the launch of the new identity and the website, Nomadic Road has experienced a strong growth in its visibility and attractiveness thanks to impacting visual content and a tailor-made web experience, Nomadic went from 3 expeditions in 2021 to 10 in 2025:

40+ Movies
Products in 3 years

11+
Destinations covered

>360
Booking via the site for an average product at €10,000

4 years
Mutual trust, to manage the site, the booking and create the content seen thousands of times on the networks.

+7
At the launch of the project, Nomadic proposed 3 expeditions in 2021. In 2025, thanks to the growing number of customers on the website, 10 expeditions were able to be organized.

€10,000
Average price for 1 customer

/PICTURES

12 countries. 40+ films. Photography that captures the soul of each destination.

Photo expedition Nomadic Road paysage aventure
Photo expedition Nomadic Road vehicule tout-terrain
Photo expedition Nomadic Road camp bivouac nature
Photo expedition Nomadic Road depart aventure
Photo expedition Nomadic Road paysage montagne
Photo expedition Nomadic Road route desertique
Photo expedition Nomadic Road coucher de soleil
Photo expedition Nomadic Road voyageurs terrain
Photo expedition Nomadic Road exploration nature sauvage
Photo expedition Nomadic Road piste aventure
Photo expedition Nomadic Road campement desert
Photo expedition Nomadic Road paysage steppe
Photo expedition Nomadic Road convoi vehicules
/MOVIE

Over 40 films produced: destination promos, traveler portraits, expedition diaries.

Expedition Nomadic Road Trans-Gobi traversee du desert en 4x4
2mn29s
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Brand movie
Expedition Nomadic Road desert du Kalahari Afrique
1mn58s
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Brand movie
Expedition Nomadic Road Cold Winter aventure hivernale
2mn43s
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Brand movie
Expedition Nomadic Road a Madagascar paysage tropical
2mn23s
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Brand movie
Expedition Nomadic Road desert de Gobi Mongolie
2mn57s
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Brand movie
Expedition Nomadic Road lac Baikal Russie hiver
2mn26s
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Promo movie
/WEB

A digital experience designed to enhance images, present expeditions and transform visitors into travelers.

Customized CMS

A fully custom CMS built as a real operational database. The client manages expeditions, bookings, testimonials, photo and video galleries, and available vehicles for each session — all independently.

Design & user experience

Every page was built as an immersive showcase: strong visuals, elegant typography, clear hierarchy. The design elevates the content while guiding visitors toward conversion through smooth, intuitive navigation.

Webflow

We built the site on Webflow, giving Nomadic Road a flexible, high-performance platform. Content updates are fully autonomous — no developer needed — while the structure is optimized for SEO and speed.

Animation & micro-interactions

Smooth transitions, subtle hover effects, scroll-triggered animations: every detail is designed to bring the site to life and amplify the emotion of the imagery.

Automation

The site includes several automations: form sync with their booking tool, automated confirmation emails, and lead follow-up. The goal: reduce admin work so the team can focus on building extraordinary expeditions.

Performance & results

Since launch, the site attracts over 10,000 visitors per month and generates a steady stream of new inquiries. Bespoke design and powerful field content created an experience that builds trust and drives bookings.
/COLLABORATION

Over four years, we became more than a supplier — a genuine extension of their team. Today we support Nomadic Road on digital strategy, content production and site development, so their world keeps inspiring travelers from every corner of the globe.

/FAQ

Your questions, answered

I only need one service. Is it possible?

Bien sûr. Chaque service fonctionne indépendamment. Beaucoup de nos clients commencent par le site web ou le contenu, puis ajoutent les autres services quand ils voient les résultats. Pour en savoir plus, consultez notre article "Stratégie digitale pour agence de voyage"

How does field content production work?

We send our videographers directly to your destinations. We handle all production logistics. Travel and accommodation costs are at your expense (or your clients'). Post-production is managed by our studio in Paris. Learn more in our article "Promotional video for travel agencies"

Do you only work with travel agencies?

Mostly yes. Travel agencies, tour operators, DMCs, expedition organizers, tourism boards. This specialization is what makes us more effective and more relevant than a generalist agency. Learn more in our article "How to choose a web agency specialized in tourism"

What are your timelines?

Website: 4 to 10 weeks depending on the package. Field content production: planned according to your expedition dates. Communication strategy: operational within 2 to 3 weeks. Full offer: 8 to 12 weeks for initial launch.

Do I keep control of my site and content?

Yes. Your sites are built on Webflow, a CMS you manage independently. Your content belongs to you. Nothing is locked in — you remain the owner and 100% free.

Do you work internationally?

Yes. We work with clients in France, the Netherlands, the United States, and beyond. Our field productions have taken us to 12 countries. We work in French and English.